Marketing / AI SaaS

Mavera – AI-Powered Marketing Platform

Mavera is an AI-powered marketing insights platform that transforms enterprise data into actionable marketing strategies, enabling precise audience targeting and predictive analytics for future consumer behavior.

Client: Mavera.ai

Project Duration

3 Months

Team Size

6 Engineers

Impact

+35% ROI

Platform

Web & Mobile

The Challenge

Mavera needed a fast, reliable MVP to secure Series A funding while simultaneously onboarding enterprise early adopters. They required a platform that could handle petabytes of consumer data while maintaining sub-second response times for complex AI-driven analyses.

Our Approach

Strategy & Alignment

We conducted intensive workshops with the founding team to crystallize their vision and create a lean product roadmap focused on investor-critical features.

AI Architecture Design

We architected an innovative system integrating OpenAI's GPT-4 with proprietary algorithms for predictive consumer behavior modeling.

UX Optimization

We crafted intuitive interfaces for complex data visualization, reducing the learning curve for non-technical marketing executives.

Our Solution

We collaborated with Mavera's Harvard-founded team to develop an enterprise-grade platform that seamlessly blends AI-driven insights with intuitive usability. Our team built real-time customer segmentation tools using OpenAI's latest models, orchestrated intelligent marketing workflows using Next.js and Node.js, and developed a proprietary prediction engine that achieves 87% accuracy in forecasting campaign performance.

The Results

Secured $12M Series A funding within 3 months of launch

Scaled to $100K+ in monthly recurring revenue (MRR)

Attracted enterprise clients including Coca-Cola, Morningstar, and KIA Motors

Reduced campaign planning time by 73% for clients

Increased average client ROI by 35% through AI-driven optimizations

Achieved 99.9% system uptime while processing 50M+ daily data points

AIVEX played a key role in developing Mavera's MVP, helping us transition to v1 with significant improvements. Their expertise in AI-powered marketing platforms contributed to our success, and now major clients like Morningstar, University of Montana, and Coca-Cola are using our product. The platform has now scaled to $100K+ in MRR.

Alex Hassan

Founder & CTO @ Mavera