Marketing / AI SaaS

Mavera – From MVP to Enterprise Platform Used by Morningstar, PitchBook & S&P Global

We took Mavera's AI market-intelligence platform from an early MVP to a production product on web, iOS and desktop, now used by teams at Morningstar, PitchBook and S&P Global.

Client: Mavera.ai

Project Duration

3 Months

Team Size

6 Engineers

Impact

$100K+ MRR

Platform

Web, iOS & Desktop

The Challenge

Mavera needed to move from an early MVP to a production platform that enterprise teams could rely on every day, while making complex AI research (personas, surveys, video analysis) simple for non-technical marketers.

Our Approach

Strategy & Alignment

We worked closely with Mavera's founders to turn the MVP into a clear v1 roadmap, prioritising what enterprise customers needed first.

AI Architecture Design

We built the platform's AI workflows on OpenAI models: audience personas, simulated surveys and focus groups, video analysis and content generation, with workspaces fully isolated per team.

Cross-Platform Delivery

We shipped the product on the web, then extended it to a native iOS app and a desktop app so teams can work wherever they are.

Our Solution

We built Mavera's web platform end to end: multi-workspace architecture, audience personas, survey and focus-group simulations, video analysis reports, news digests and a content template library, powered by OpenAI models on a Next.js and Node.js stack. We then delivered a native iOS app, published on the App Store, and built Maven, the desktop app, together with Mavera's team.

The Results

Mavera scaled to $100K+ in monthly recurring revenue.

Mavera is used by people at 120+ companies and universities.

Mavera added 105 new business clients in the last 12 months.

Mavera's platform is used by teams at Morningstar, PitchBook and S&P Global.

Mavera is also used by people at Spotify, Coinbase, E&J Gallo, Cornell and Harvard.

We delivered three platforms from one codebase strategy: web, iOS (App Store) and desktop.

We built fully isolated workspaces, so agencies can run many clients safely on one account.

AIVEX played a key role in developing Mavera's MVP, helping us transition to v1 with significant improvements. Their expertise in AI-powered marketing platforms contributed to our success, and now major clients like Morningstar, University of Montana, and Coca-Cola are using our product. The platform has now scaled to $100K+ in MRR.

Alex Hassan

Founder & CTO @ Mavera